History of the Film Trailer

History of Trailers:

1913 - The first film trailer shown in USA was a promotional reel for a musical ‘The Adventures of Kathlyn’. It was made into several instalments, each ending with a cliffhanger. This drew the audience in and used each one as promotion for the next

1914 - First Charlie Chaplin film trailer created by Nils Grassland

1919 - National Screen Service created by Herman Robbins. Here they would take footage from films, cut it together and adds credits which they would then sell to theatres, essentially free advertising for films

1927 - ‘The Jazz Singer’ was the first film and trailer that used sound

1940 - The National Screen Service started to make contracts with major Hollywood film companies where they would make posters and paper advertising

1960 - Alfred Hitchcock reinvented the trailer. Rather than using clips from the film, would take the audience on a tour using his grim and ironic humour

1964 - Stanley Kubrick introduced more fragmented cutting styles into trailers, e.g. Dr. Strangelove

1970 - The NSS style of trailers was starting to become less common, with the introduction of more bold visuals and bigger budgets. An example of this is ‘Jaws’

1980 - Faster paced edits become more common with the introduction of MTV

1995 - Rather than having to watch trailers at the beginning of DVDs, trailers started to operate as a bonus feature rather than a compulsory watch


2000s - High budget shoots with boutique editing methods used to create the perfect movie trailer, which has remained the norm and is how movie trailers are today

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