no snap, no crap.

‘no snap, no crap.’ was the summer project I created to enhance my use of camerawork and editing.

The concept of the skit was simple; a man getting frustrated with a mechanical pencil. Though it seemed whacky, it was something that I felt could make something effective out of. Building on this idea, I wanted to create a satire advertisement for BIC that would be funny to watch but without the use of over-dramatic humour, rather a drier one.

For this I really wanted to push the limits of my camerawork and use of editing, to really showcase my potential. This involved the use of a camera slider to gain the smooth movement of each shot, carefully choosing filming times so that we could really utilise the ‘golden hours’ of sunlight, and really looking at the details when it came to angles and framing. As well as this I meticulously edited the film together, with several late nights, and created several iterations before being satisfied with the final piece.

Every detail was considered, and this really shone through with the audio, with every single bit of diegetic sound heard in the film actually being recorded with a professional microphone 4 weeks after the actual filming. This was carefully edited in and really created another dynamic as the outcome would’ve been completely different if the raw camera audio was used. 

Overall I was extremely happy with the outcome of this film, especially with the time restraints and time frames between each production process and really feel that it came across as a professional production.